August 21, 2003 - Boards Online
INDUSTRY NEWS
AlphaDogs mark new territory
Growth forces second move in company's first year
by Stephen Price
After only a year in business, Burbank-based post house Alpha Dogs has expanded for a second time. The newest spurt adds a third Avid Symphony, rentable production space and ups the total square footage to 5,000.
President Terence Curren cites continued rampant growth and a desire to future-proof the company so they can evolve without having to move yet again.
"We started with two small Symphony rooms in 800-square-feet," recalls Curren, who says the company was 'forced' to move to its current location six months after opening in 2002.
Sitting in the shadows of the Warner Brothers and Disney studios, Alpha Dogs has made its name posting television series but Curren says commercial work is increasing steadily.
Recent assignments include spots for Stitch! The Movie, the Lilo & Stitch Series and Fillmore for Walt Disney Television Animation, and a campaign of 10 :30's for the Stater Brothers grocery chain through Heartland Media.
Alpha Dogs' two-person motion graphic and branding team has completed design and animation work for, MTV Productions' Tough Enough series, Terra Nova for the Discovery Channel and various promos for The WB.
In addition to the Symphony's the Alpha Dogs arsenal includes an Avid Meridien Media Composer, Avid Adrenaline, five Avid Xpress and four Final Cut Pro systems. The graphics department runs After Effects, Commotion and Combustion.
Curren says it was the plunging cost of these post toys - a Symphony edit bay can run one-tenth the cost of its linear on-line predecessor - and the goal to stress talent over tech that lead to the formation of Alpha Dogs. "I really don't see a big future for large facilities," says Curren.
View original article online: http://www.boardsmag.com/articles/online/20030821/alpha.html?word=terence&word=curren